WINE IN
THE DIGITAL AGE
  • Wine consumption the global context
  • The wine consumer younger vs older 
  • The competition the new one
  • The communication on daily basis
  • Influencers yes or no?
  • What about wine education?
  • Successful partnerships
  • Most powerful wine brands

Explore the evolving landscape of the wine industry with “Wine in the Digital Age” presentation. As global wine consumption faces challenges from alternative beverages and shifting younger generation preferences, understanding these dynamics is crucial.

Discover how leading wine brands navigate through changes with strategic partnerships, emerging trends, and strong lifestyle branding. Uncover the innovative marketing strategies that resonate with today’s consumers.

“Wine in the Digital Age” is essential for professionals in both the wine and advertising fields. It encourages thinking beyond traditional approaches, exploring collaborations across diverse sectors, and creating engaging content for digital platforms. Access this presentation for valuable insights and strategies to thrive in the industry.

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